Diana VLČKOVÁ

Bachelor's thesis

Die Marketinganalyse des Festivals Colours of Ostrava und Lollapalooza Berlin

Colours of Ostrava and Lollapalooza Berlin marketing analysis
Abstract:
The topic of the bachelor thesis is "Colours of Ostrava and Lollapalooza Berlin marketing analysis". First, there are marketing activities and communication means of music festivals introduced in general. The goal then is to analyze these activities and means by an example of Festivals Colours of Ostrava and Lollapalooza Berlin. For these purposes, marketing research was carried out using a questionnaire …more
Abstract:
Die Bachelorarbeit behandelt die Marketinganalyse des Festivals Colours of Ostrava und Lollapalooza Berlin. Zuerst werden Marketingaktivitäten und Kommunikationsmittel von Musikfestivals im Allgemeinen vorgestellt. Das Ziel ist diese Aktivitäten und Mittel an dem Beispiel der Festivals Colours of Ostrava und Lollapalooza Berlin zu analysieren. Zu diesen Zwecken wurde die Marktforschung anhand einer …more
 

Keywords

Marketing Marketing-Mix Werbung Musikfestival Colours of Ostrava Lollapalooza Berlin SWOT-Analyse
 
Language used: German
Date on which the thesis was submitted / produced: 20. 4. 2018

Thesis defence

  • Date of defence: 21. 5. 2018
  • Supervisor: PhDr. Irena Šebestová, CSc.

Citation record

Cite this text
The right form of listing the thesis as a source quoted

VLČKOVÁ, Diana. Die Marketinganalyse des Festivals Colours of Ostrava und Lollapalooza Berlin. Ostrava, 2018. bakalářská práce (Bc.). OSTRAVSKÁ UNIVERZITA. Filozofická fakulta

Full text of thesis

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Institution archiving the thesis and making it accessible: OSTRAVSKÁ UNIVERZITA, Filozofická fakulta
https://portal.osu.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=41291 Reference to the local database file of the institution