Iuliia Trofimchuk

Bachelor's thesis

Branding of Russian payment system - Case Study Payment system “MIR”

Branding of Russian payment system - Case Study Payment system “MIR”
Abstract:
The thesis explores the theme of branding in the banking system in Russia and the process of creating and promoting a new product such as the national payment system and its importance in the business practices of companies. The theoretical part of the research describes the key theoretical aspects related to branding, Its characteristics in Russia and the banking system and the process of its formation …more
Abstract:
The thesis explores the theme of branding in the banking system in Russia and the process of creating and promoting a new product such as the national payment system and its importance in the business practices of companies. The theoretical part of the research describes the key theoretical aspects related to branding, Its characteristics in Russia and the banking system and the process of its formation …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 17. 6. 2016

Thesis defence

  • Date of defence: 5. 6. 2017
  • Supervisor: Martin Machek
  • Reader: Daniela Kolouchová

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/70411

Vysoká škola ekonomická v Praze

Bachelor programme / field:
Ekonomika a management / Corporate Finance and Management

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