Zpět na vyhledávání

Altan Aydin

Master's thesis

Consumer Perceptions of Instagram Influencers: The Case of Turkey

Consumer Perceptions of Instagram Influencers: The Case of Turkey
Abstract:
This study examines the perception of Instagram influencers by Turkish Instagram users who belong to Generation-Y. The goal of this research is to answer this question: What effects do Instagram influencers have on Turkish people and on their purchasing decisions who belong to Generation-Y? The primary data, which is collected from 84 respondents, is analyzed by descriptive statistics and correlation …more
Abstract:
This study examines the perception of Instagram influencers by Turkish Instagram users who belong to Generation-Y. The goal of this research is to answer this question: What effects do Instagram influencers have on Turkish people and on their purchasing decisions who belong to Generation-Y? The primary data, which is collected from 84 respondents, is analyzed by descriptive statistics and correlation …more
 

Keywords

Influencer Marketing Social Media Instagram

Keywords

Influencer Marketing Social Media Instagram
 
Language used: English
Date on which the thesis was submitted / produced: 25. 12. 2019
Identifier: http://www.vse.cz/vskp/eid/80304

Thesis defence

  • Date of defence: 18. 6. 2020
  • Supervisor: Martin Machek
  • Reader: Radek Tahal

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http://www.vse.cz/vskp/eid/80304