Designing Marketing Communication for Enrollment of Chinese Students at the Faculty of Economics

Wei Xiong

Diplomová práce

Anotace:

Higher education market already become one of the most important sectors in today’s global economy, Universities today are increasingly competing for international students in response to trends in global student mobility. Under this circumstance, compare to the global trend, Czech universities consider just at beginning stage,The VŠB-EkF Technical University of Ostrava Faculty of Economic has signed bilateral cooperation contract with Hubei University of Technology in China. Thus, how to ensure the success of the programme became the major task and within the problem marketing communication is the most needed aspect to be address.

Abstract:

Higher education market already become one of the most important sectors in today’s global economy, Universities today are increasingly competing for international students in response to trends in global student mobility. Under this circumstance, compare to the global trend, Czech universities consider just at beginning stage,The VŠB-EkF Technical University of Ostrava Faculty of Economic has signed bilateral cooperation contract with Hubei University of Technology in China. Thus, how to ensure the success of the programme became the major task and within the problem marketing communication is the most needed aspect to be address.

Klíčová slova

Higher education, Marketing Communication, Student exchange, China, Exchange students

Keywords

Higher education, Marketing Communication, Student exchange, China, Exchange students

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 4. 2011

Obhajoba závěrečné práce

• Obhajoba proběhla 25. 5. 2011
• Vedoucí: Vojtěch Spáčil
• Oponent: Lenka Heczková

VŠB - Technická univerzita Ostrava

Ekonomická fakulta

Magisterský studijní program / obor:
Ekonomika a management / Marketing a obchod