Podnikatelské aktivity v charitě

Mgr. Pavla Losenická, DiS.

Bachelor's thesis

Entrepreneurial activities of the charity organization

Abstract:

Cílem bakalářské práce „Podnikatelské aktivity v charitě“ je postihnout základní charakteristiky podnikání v charitě a zanalyzovat existující podnikatelské projekty. První kapitola je zaměřena na popis specifik charity a legislativy, kterou charita musí brát v úvahu, chce-li podnikat. Druhá kapitola charakterizuje podnikání, jeho přínosy pro charitu a jednotlivé dostupné formy podnikání. Třetí kapitola pak hodnotí konkrétní podnikatelské aktivity a jejich schopnost dotovat hlavní činnost charity.

Abstract:

The goal of this bacherol thesis: „Entrepreneurial activities of the charity organization“ is to cover the essential characteristics of the entrepreneurship in charity and analyze existing entrepreneurial projects. The first chapter is concentrated on describing the specifics of charity and legislation which is necessary for the entrepreneurship. The second chapter describes the entrepreneurship, its benefits for charity and various available forms of entreprise. The third chapter evaluates the specific entrepreneurship activities and their ability to subsidize the main activity of charity.

Keywords

Charita, podnikání, sociální podnik, samofinancování, fundraising, komercionalizace, Charity, entrepreneurship, social enterprise, self-financing, commercionalization

Language used: Czech

Date on which the thesis was submitted / produced: 24. 4. 2014

Thesis defence

• Date of defence: 3. 6. 2014
• Supervisor: doc. Ing. Vladimír Hyánek, Ph.D.
• Reader: Mgr. Simona Škarabelová, Ph.D.

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Economic Policy and Administration / Non-profit-making Organization Economy and Management