Analysis and design of online marketing plan for the travel agency Tempo-Tours Praha s.r.o.

Jakub Křivanec

Bakalářská práce

Abstract:

The goal of this thesis was to create a new online marketing strategy for the travel agency Tempo Tours Praha s.r.o. to expand the clientele, increase the number of products sold; therefore, increase the profit. This thesis is composed of two parts. The first part, theoretical part, points out some information about online marketing and how to reach the highest chance to achieve the goal of creating a sufficient online marketing plan. This section also describes what the trends are and how to use them in order to gain someone’s attention. The second, practical part, proposes the innovative marketing plan that could help the company to increase their customer reach. Basically, it shows how the marketing should be used be on the internet. Major segment of the practical part is about social media, video sharing sites and correspondence sites and their influence on public perception.

Keywords

marketing strategy, social networks, social media, SEO, online marketing, retargeting, mobile applications

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Miloš Ulman, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration