Controlling predaja v metóde Balanced Scorecard – Bc. Michal Kuľbak
Bc. Michal Kuľbak
Master's thesis
Controlling predaja v metóde Balanced Scorecard
Sales Controlling in Terms of the Balanced Scorecard Method
Abstract:
Diploma thesis examines the customer perspective in the Balanced Scorecard method and proposes an efficient system of controlling the sale suitable for the needs of this method. The first chapter focuses on the theoretical resources of research from the perspective of the Balanced Scorecard and controlling. The second chapter presents the objective and method of its solution, analyzes the sales system …moreAbstract:
Diplomová práca skúma zákaznícku perspektívu v metóde Balanced Scorecard a navrhuje efektívny systém controllingu predaja vhodný pre potreby tejto metódy. Prvá kapitola je zameraná na teoretické východiská skúmanej problematiky z pohľadu Balanced Scorecard a controllingu. Druhá kapitola predstavuje cieľ práce a metódy jej riešenia, analyzuje systém predaja na báze controllingu a možnosti jeho využitia …more
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier:
https://is.ambis.cz/th/xoeqd/
Thesis defence
- Date of defence: 11. 6. 2014
- Supervisor: doc. Ing. Peter Gallo, CSc.
- Reader: Ing. Radoslav Bajus, PhD.
Citation record
ISO 690-compliant citation record:
KUĽBAK, Michal. \textit{Controlling predaja v metóde Balanced Scorecard}. Online. Master's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2014. Available from: https://theses.cz/id/6tlkka/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKMaster programme / field:
Economics and Management / Finance
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