Influence of social media on tourism decision-making process of tourists

Bc. Aidana Abdilkyzy

Master's thesis

Abstract:

With the rapid advancement of internet and smartphones, we have joined the era of mobile Internet social network, that not only significantly transforms the daily practices of the general public, but additionally makes enterprises face new business atmosphere. Social media provides several possibilities for the travel industry and also provides wide range of offerings to travel brands.Based on the research papers read by author, we defined close connection between social media and tourism. This paper reviews the study of social media, summarizes the concept of social media, the form of the social media, its implication and application in tourism industry. A questionnaire was designed based on the literature review of this paper, 200 responses collected. 122 female and 78 male respondents ranging from 18 to 65 years old. Survey was sent out on professional website, mainly targeting the expat groups living in the territory of Czech republic, visitors in Prague and international students including Erasmus students. The results of the research only applies for the 200 respondents and it can not be concluded as a general review for all the travelers. Finally, we combined the research papers and statistical analysis of collected data and provided the inspiration and recommendation for the travel marketers and related industries.

Keywords

Social media marketing, Tourism, Internet, Social network, Decision making process, Travel information

Language used: English

Date on which the thesis was submitted / produced: 29. 11. 2019

Thesis defence

• Supervisor: Ing. Petr Benda, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration