UX and usability analysis of a web portal for farmers

Mohammad Rasel Rana

Master's thesis

Abstract:

The agricultural sector in Bangladesh plays a vital role in the country's economy, a large portion of the population are farmers and contributing significantly to its GDP. Most of the farmers have the lowest education and knowledge of modern farming technology. A web-based information portal for farmers has been launched by the Bangladesh government. The portal is not user friendly and standard accessibility to the farmers. For this target population, A UX and Usability portal offer useful agricultural resources and information that will increase productivity and profitability. The research analyzes the efficiency of the site in satisfying the requirements and preferences of disabilities farmers while considering their low level of digital literacy, education and Physical disorder. Results show that the user interface, plain language, and simple navigation of the portal significantly increase user engagement and happiness. The requirement for audiovisual aids and text-heavy content, however, presents difficulties for farmers with poor reading ability. To increase accessibility and usability, recommendations call for the inclusion of multimedia components such as movies and audio tutorials. Also, adding real time Weather updates, disaster alerts, Digital Assistant Service, Use of AI for Digital Image Search to find out the crop’s diseases and the voice search in Bangla Language will make this portal more dynamic and user friendly to the farmers. As a modern website gateway should offer up-to-the-minute market pricing updates for different crops in nearby and regional marketplaces of Bangladesh, financial resources like loans, subsidies, and government programs in order to expand their agricultural practices. Beside that it is essential to fix the flaws. Additionally, offering on- demand assistance and local language options might increase user adoption. Overall, the study highlights the significance of farmers portal for user-centered design and customized features to create an intuitive and efficient digital platform for Bangladeshi farmers without formal education.

Keywords

Web Design, UX and Usability, Web Accessibility, isabled people, HTML, CSS, web Content Accessibility Guidelines, User Friendly, PHP

Language used: English

Date on which the thesis was submitted / produced: 30. 11. 2023

Thesis defence

• Date of defence: 7. 2. 2024
• Supervisor: Ing. Petr Benda, Ph.D.
• Reader: Roman Havránek, externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme:
Informatics