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Malgorzata Izabela Jablonska

Master's thesis

Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain

Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain
Abstract:
The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value …more
Abstract:
The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value …more
 

Keywords

digital advertising artificial intelligence AI

Keywords

Artificial Intelligence Digital Advertising AI in Digital Advertising
 
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier: http://www.vse.cz/vskp/eid/71334

Thesis defence

  • Date of defence: 15. 6. 2018
  • Supervisor: Ladislav Tyll
  • Reader: Ondřej Machek

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http://www.vse.cz/vskp/eid/71334

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management

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