Theses 

Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain – Malgorzata Izabela Jablonska

česky | in English | slovensky

Agenda:
Změnit agendu. Adresa v ISu:

Zpět na vyhledávání

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management

Práce na příbuzné téma

Zobrazit popisek

Malgorzata Izabela Jablonska

Diplomová práce

Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain

Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain

Anotace: The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value chain.

Abstract: The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value chain.

Klíčová slova: digital advertising, artificial intelligence, AI

Keywords: Artificial Intelligence, Digital Advertising, AI in Digital Advertising

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 15. 6. 2018
  • Vedoucí: Ladislav Tyll
  • Oponent: Ondřej Machek

Citační záznam

Citace dle ISO 690: LaTeX | HTML | text | BibTeX | Wikipedie

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu

Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/71334


Nahoru | Aktuální datum a čas: 15. 2. 2019 20:18, 7. (lichý) týden

Soukromí

Kontakty: theses(zavináč/atsign)fi(tečka/dot)muni(tečka/dot)cz