Zpět na vyhledávání

Krisztina Szabó

Bachelor's thesis

Aplikace teorie her s opakováním na analýzu vztahů mezi dvěma firmami

Application of Game Theory in repeated games to the relationship between two companies
Abstract:
This bachelor's thesis examines the topic of using game theory for the analysis of relations between two companies from the point of view of their marketing expenses. The theoretical part of the thesis presents the nature of game theory, its history and current knowledge available from the literature. The subject of the thesis is also presented in its broader context of marketing theory with an emphasis …more
Abstract:
Predložená bakalárska práca skúma tému využitia teórie hier na analýzu vzťahov medzi dvoma firmami z pohľadu ich výdavkov na marketing. Teoretická časť práce predstavuje povahu teórie hier, jej históriu i aktuálne poznatky dostupné z odbornej literatúry. Predmet práce je ďalej zasadený do širšieho kontextu marketingovej teórie s dôrazom na marketing digitálny. Aplikačná časť práce zostavuje modely …more
 

Keywords

teória hier marketing zmiešané stratégie väzňova dilema Nashova rovnováha návratnosť investícií rozpočtovanie game theory mixed strategies prisoner's dilemma Nash equilibrium return on investment budgeting
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2023
Identifier: https://is.vsfs.cz/th/cqebn/

Thesis defence

  • Date of defence: 22. 6. 2023
  • Supervisor: doc. Radim Valenčík, CSc.
  • Reader: Ing. Michal Blahout, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
Složka Reference to the local database directory of the institution

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Economics and Management

Theses on a related topic

List of theses with an identical keyword.