Online and Smartphone Consumer Behaviour of Spanish Millennials

Luis Perez Montesa

Diplomová práce

Anotace:

Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.

Abstract:

Conducts a deep research of the online and smartphone consumer behaviour with a focus on the Spanish Millennials. The main goal of the thesis is to identify a different online and smartphone pattern among Millennials in Spain, compared to the general population. At the same time, obtaining valuable and insightful information about the Spanish Millennials consumer behaviour and trends is another goal of the thesis. This thesis aims to provide key findings on the topic, adding valuable knowledge, based on the current situation and behaviour of this segment of the Spanish population.

Klíčová slova

consumer, Online, smartphones

Keywords

consumer behaviour, online, smartphones

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 8. 10. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 9. 6. 2016
• Vedoucí: Petr Král
• Oponent: Marija Zlatić

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management