Hlavní subjekty na mediálním trhu ČR a perspektivy jejich budoucího vývoje – Bc. Aneta Havlová
Bc. Aneta Havlová
Bachelor's thesis
Hlavní subjekty na mediálním trhu ČR a perspektivy jejich budoucího vývoje
Main entities on the Czech media market and prospects of their future development
Abstract:
V mé bakalářské práci jsem se zaměřila na hlavní subjekty mediálního trhu a perspektivy jejich budoucího vývoje. U těchto subjektů, tedy médií, se zaměřuji na jejich konzumaci a reklamní investice. Pro získání potřebných informací byl zvolen sekundární výzkum z dat mediálních projektů a následně i primární výzkum, kdy byli dotazováni respondenti, kteří se v mediálním trhu pohybují. Výsledky ukázaly …moreAbstract:
In my bachelor thesis I focused on the main subjects of the media market and the prospects of their future development. For these subjects, i.e. the media, I focus on their consumption and advertising investments. In order to obtain the necessary information, secondary research was chosen from media project data and then primary research, where respondents who are active in the media market were interviewed …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2023
Thesis defence
- Date of defence: 16. 6. 2023
- Supervisor: JUDr. Petr Majerik
- Reader: Ondřej Novák, Mgr.
Citation record
ISO 690-compliant citation record:
HAVLOVÁ, Aneta. \textit{Hlavní subjekty na mediálním trhu ČR a~perspektivy jejich budoucího vývoje}. Online. Bachelor's thesis. Praha: Vysoká škola kreativní komunikace, s.r.o., University of Creative Communication. 2023. Available from: https://theses.cz/id/767tpq/.
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme / specializace:
Creative Marketing and Communication / Management in Creative Industries
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