Digital marketing as a tool to improve business performance – Viktoriia Dobrovolska
Viktoriia Dobrovolska
Bachelor's thesis
Digital marketing as a tool to improve business performance
Abstract:
The main objective of the bachelor thesis is to identify the importance of the role of digital marketing in business today and evaluate efficiency of existing methods on specific business example being an investment bank that goes under the name of Universal Investment. What is even more, the thesis focuses on evaluating a given marketing strategy using optimal methods of marketing evaluation. This …more
Language used: English
Date on which the thesis was submitted / produced: 24. 3. 2023
Thesis defence
- Date of defence: 15. 5. 2023
- Supervisor: Ing. Kristýna Kučírková, MSc
- Reader: Lenka Kučírková, Ph.D.
Citation record
ISO 690-compliant citation record:
DOBROVOLSKA, Viktoriia. \textit{Digital marketing as a tool to improve business performance}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/776qhe/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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