Vietnamese Consumers Behavior Towards Environmentally Friendly Products

Ha Linh Do

Bachelor's thesis

Abstract:

The world is facing many environmental problems requiring strategies to overcome those difficulties. Raising awareness in society will surely be helpful to the environment, and one of the strategies is to use environmentally friendly products. In recent years, green consumption has been quite popular in developed and developing countries. In Vietnam, environmentally friendly products are gradually participating in the lives of Vietnamese people. Although they are interested and positive responses have been received, the sustainable lifestyle is still not widely accustomed to. The objective of this study is to determine the factors affecting the green consumption behavior of consumers in Vietnam by studying their attitudes and decisions toward concerns about eco-friendly products and the environment. In addition, this thesis makes some recommendations on consumers’ characteristics to focus on based on the regularity of using eco-friendly products. A total of 123 respondents was collected through the questionnaire used for the analysis part of this thesis. With the implementation of descriptive statistical analysis and hypothesis testing, a few assumptions on the regularity of using eco-friendly products were verified along with the valuation levels of consumers between various aspects of eco-friendly products.

Keywords

consumers' behaviour, consumer, environmentally friendly product, survey, Vietnam

Language used: English

Date on which the thesis was submitted / produced: 28. 11. 2022

Thesis defence

• Supervisor: Ing. Lenka Rumánková, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics and Management / Economics and Management