Effective Video Marketing using YouTube Video Hosting – Elizaveta Zakharova
Elizaveta Zakharova
Bachelor's thesis
Effective Video Marketing using YouTube Video Hosting
Abstract:
The main objective of this work is to determine the effectiveness of video advertising on YouTube, to understand the formats of video advertising and its methods of placement, as well as to look at the interest of potential customers in the services of companies that have watched video advertising on video hosting. The thesis consists of two parts. The first theoretical part provides an overview of …more
Language used: English
Date on which the thesis was submitted / produced: 23. 3. 2020
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
ZAKHAROVA, Elizaveta. \textit{Effective Video Marketing using YouTube Video Hosting}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/792682/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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