Stratégie de Marketing Saint Gobain stratégie du groupe – Martina JUŘICOVÁ
Martina JUŘICOVÁ
Bachelor's thesis
Stratégie de Marketing Saint Gobain stratégie du groupe
Marketing strategy Saint Gobain - the Group's strategy
Abstract:
The presented bachelor thesis "The marketing strategy, Saint-Gobain-the Group's strategy" is devoted to evaluating the marketing strategy of the group and its possible adaptation with regards to the external circumstances and the opportunities of the company. The theoretical portion deals with description of the analyses. More precisely, with analyses of the macroeconomic and microeconomic environment …moreAbstract:
Bakalářská práce "Stratégie de marketing, Saint-Gobain stratégie du groupe" Marketingová strategie, strategie skupiny Saint Gobain se zabývá vyhodnocením marketingové strategie společnosti a její adaptací v závislosti na vnějších okolnostech a možnostech firmy. Teoretická část je věnována popisu analýz, přesněji analýze makro-prostředí, mezo-prostředí a mikro-prostředí a vysvětlení terminologie. Praktická …more
Language used: French
Date on which the thesis was submitted / produced: 3. 5. 2017
Thesis defence
- Supervisor: Mgr. Martin Pleško, Ph.D.
Citation record
The right form of listing the thesis as a source quoted
JUŘICOVÁ, Martina. Stratégie de Marketing Saint Gobain stratégie du groupe . Olomouc, 2017. bakalářská práce (Bc.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPALACKÝ UNIVERSITY OLOMOUC
Faculty of ArtsBachelor programme / field:
Philology / French oriented on applied economics
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