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Miroslava Anderová

Bachelor's thesis

Sociálne siete a ich využitie v českom hotelierstve

Social networks and their use in czech hospitality
Abstract:
The aim of the bachelor thesis was a descriptive analysis of social networks in czech hospitality. The thesis consists of three chapters. The first chapter pays attention to the overview of social networks marketing in hospitality. It is dedicated to the essence of marketing mix and marketing communication in relation to hospitality and it is also dedicated to specifics of social networking in hospitality …more
Abstract:
Cieľom bakalárskej práce bola deskriptívna analýza sociálnych sietí v českom hotelierstve. Práca je rozdelená do troch kapitol. Prvá kapitola sa zaoberá prehľadom marketingu sociálnych sietí v hotelierstve. Venuje sa podstatne marketingového mixu a marketingovej komunikácie vo vzťahu k hotelierstvu a taktiež sa venuje špecifikám sociálnych sietí v hotelierstve. Cieľom analytickej časti bakalárskej …more
 

Keywords

hotel hotelierstvo marketingová komunikácia sociálne média sociálne siete hospitality marketing communication social media social networks
 
Language used: Slovak
Date on which the thesis was submitted / produced: 27. 4. 2017
Identifier: http://is.vsh.cz/th/15327/vsh_b/

Thesis defence

  • Date of defence: 6. 6. 2017
  • Supervisor: Ing. Štěpán Chalupa
  • Reader: doc. Ing. Jan Hán, Ph.D.

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