Analýza marketingové komunikace e-shopu www.drogerie-slevy.cz – Ing. Martin Podolák
Ing. Martin Podolák
Bachelor's thesis
Analýza marketingové komunikace e-shopu www.drogerie-slevy.cz
Analysis of marketing communication of e-shop www.drogerie-slevy.cz
Abstract:
S ohledem na zvolené téma bakalářské práce je obsahem popis teoretických nástrojů pro marketingovou komunikaci v prostředí internetu a zároveň i jejich praktické použití v rámci spuštění nového podnikatelského záměru. Čtenář se dozví, jak vedení společnosti postupovalo v jednotlivých krocích a s jakým výsledkem.Abstract:
In regards to the chosen subject matter of the dissertation, its content is the description of theoretical instruments in internet marketing communication channels, and their practical application within the framework of a new entrepreneurial project. The reader will find out how management progressed during the various stages, and what the results in each instance were.
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2014
Identifier:
https://is.vsfs.cz/th/c7h14/
Thesis defence
- Date of defence: 17. 6. 2014
- Supervisor: Ing. Tereza Dvořáková
- Reader: PhDr. Karel Eliáš, CSc.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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