Bc. Rastislav Škvarka

Master's thesis

Marketingový mix spoločnosti PAUL

Marketing mix of company PAUL
Abstract:
The main aim of the master thesis is to analyze the marketing mix of the company PAUL Czech Republic, exclusively owned by the company HDS Retail CZ Inc. Company PAUL is a medium-sized company producing and selling French bakery and pastry products within the Czech Republic. Moreover, thesis analyses individual parts of the marketing mix, describes and emphasizes the strengths and weaknesses of the …more
Abstract:
Predmetom diplomovej práce je podrobná analýza marketingového mixu spoločnosti PAUL Česká republika, ktorý je výhradne vlastnený spoločnosťou HDS retail CZ a.s. Spoločnosť PAUL je stredne veľká firma zaoberajúca sa výrobou a predajom francúzskeho pečiva v Českej republike. Hlavným cieľom práce je analyzovať jednotlivé body marketingového mixu, popísať a zdôrazniť silné a slabé stránky spoločnosti, …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 5. 5. 2016

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
  • Reader: doc. Ing. Marie Dohnalová, CSc.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management