Evaluation of Marketing Communication: Role of Bloggers – Lucie Stejskalová
Lucie Stejskalová
Bachelor's thesis
Evaluation of Marketing Communication: Role of Bloggers
Abstract:
The aim of this thesis is to evaluate the marketing communication of when blogs, as a new form of brand promotion, became popular. The theoretical part includes a definition of marketing communication and basic terms related to this topic. It describes the means of communication mix and its link to the Internet. The main social media and its basic description and importance in todays marketing are …more
Language used: English
Date on which the thesis was submitted / produced: 13. 3. 2016
Thesis defence
- Supervisor: Ing. Tereza Balcarová, Ph.D.
Citation record
ISO 690-compliant citation record:
STEJSKALOVÁ, Lucie. \textit{Evaluation of Marketing Communication: Role of Bloggers}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2016. Available from: https://theses.cz/id/7fryug/.
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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