Market entry strategy for Germany and Austria through collection and delivery points: Alza Case Study – Monika Vidličková
Monika Vidličková
Master's thesis
Market entry strategy for Germany and Austria through collection and delivery points: Alza Case Study
Market entry strategy for Germany and Austria through collection and delivery points: Alza Case Study
Abstract:
Alza has had much success with their parcel lockers, AlzaBoxes, which became an essential delivery option during the Covid-19 outbreak. They wish to expand this service and make AlzaBoxes into an open network shared with other business partners. After successfully establishing this concept in several countries, Alza wants to use lockers in Germany and Austria. These countries pose different challenges …moreAbstract:
Alza has had much success with their parcel lockers, AlzaBoxes, which became an essential delivery option during the Covid-19 outbreak. They wish to expand this service and make AlzaBoxes into an open network shared with other business partners. After successfully establishing this concept in several countries, Alza wants to use lockers in Germany and Austria. These countries pose different challenges …more
Language used: English
Date on which the thesis was submitted / produced: 25. 1. 2021
Identifier:
https://vskp.vse.cz/eid/83834
Thesis defence
- Date of defence: 16. 6. 2021
- Supervisor: Ladislav Tyll
- Reader: Karel Pernica
Citation record
ISO 690-compliant citation record:
VIDLIČKOVÁ, Monika. \textit{Market entry strategy for Germany and Austria through collection and delivery points: Alza Case Study}. Online. Master's thesis. Praha: University of Economics, Prague. 2021. Available from: https://theses.cz/id/7fzejq/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/83834
Vysoká škola ekonomická v Praze
Master programme:
International Management