Marcel Knebl
Bachelor's thesis
Logistické zajištění mezinárodní e-commerce
Logistics for International E-commerce
Abstract:
Tato práce se zabývá analýzou rozdílů v logistických procesech e-commerce mezi domácím a zahraničním prostředím. Cílem bakalářské práce bylo identifikovat klíčové aspekty e-commerce logistiky při expanzi firem do zahraničí. Byla provedena komplexní literární rešerše a praktický výzkum, který zahrnoval polostrukturované rozhovory a případovou studii se společnosti Alza.cz. Provedeným výzkumem bylo zjištěno …moreAbstract:
This thesis deals with the analysis of differences in e-commerce logistics processes between do-mestic and foreign environments. The aim of the bachelor thesis was to identify the key aspects of e-commerce logistics in the expansion of companies abroad. A comprehensive literature review and practical research was conducted, which included semi-structured interviews and a case study with Alza.cz. The …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2024
Identifier:
https://vskp.vse.cz/eid/92494
Thesis defence
- Date of defence: 10. 6. 2024
- Supervisor: Alexej Sato
- Reader: Alena Filipová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/92494
Vysoká škola ekonomická v Praze
Bachelor programme:
Mezinárodní obchod
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