Ing. Tatiana Guselnikova

Master's thesis

Marketing Management and marketing planning

Marketing Management and marketing planning
Diploma theses is devoted to the importance of marketing activity of the company. It consists of introduction, theoretical and practical parts, conclusion and specialized literature. In introduction justified the relevance of the topic, goals and objectives. In theoretical part reviews theoretical framework of marketing management. Outlines the role of marketing planning in the operational activity …more
Language used: English
Date on which the thesis was submitted / produced: 3. 10. 2016

Thesis defence

  • Date of defence: 3. 11. 2016
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Pavla Břečková, Ph.D.

Citation record

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