Influncers contribution to marketing strategy of E-sport company: the case of Riot games, Inc – Filip Kolacia
Filip Kolacia
Bachelor's thesis
Influncers contribution to marketing strategy of E-sport company: the case of Riot games, Inc
Influencers contribution to marketing strategy of Esports company: the case of Riot Games, Inc
Abstract:
The purpose of this thesis is to investigate the contribution of influencers to the marketing strategy of Riot Games, Inc., specifically for the launch of their brand new video game, Valorant. Esports are becoming increasingly relevant to younger generations like Generation Z and Millennials. In this study, qualitative methods were used to examine the results of in-depth interviews with influential …moreAbstract:
The purpose of this thesis is to investigate the contribution of influencers to the marketing strategy of Riot Games, Inc., specifically for the launch of their brand new video game, Valorant. Esports are becoming increasingly relevant to younger generations like Generation Z and Millennials. In this study, qualitative methods were used to examine the results of in-depth interviews with influential …more
Language used: English
Date on which the thesis was submitted / produced: 14. 12. 2022
Identifier:
https://vskp.vse.cz/eid/85207
Thesis defence
- Date of defence: 31. 1. 2023
- Supervisor: Martin Machek
- Reader: Daniela Kolouchová
Citation record
ISO 690-compliant citation record:
KOLACIA, Filip. \textit{Influncers contribution to marketing strategy of E-sport company: the case of Riot games, Inc}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/7h89yl/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/85207
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management/Business Administration / Corporate Finance and Management
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