Bc. Tatiana Vatrushkina
Master's thesis
Social media marketing
Social media marketing
Abstract:
Marketing has always played a key role in commercial activities, undergoing significant changes and evolving over time. From the bazaar chants of antiquity to the sophisticated digital campaigns of modern times, marketing has adapted and reflected the cultural, technological and economic changes of society. With the development of technology and globalization, commerce and marketing have become inseparable …more
Language used: English
Date on which the thesis was submitted / produced: 6. 5. 2024
Identifier:
https://is.vsfs.cz/th/f9h7g/
Thesis defence
- Date of defence: 26. 6. 2024
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: Ph.D. Kristina Lenkova
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
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