Channel Marketing Management for the Industrial Manufacturer – Ulyana Makarava
Ulyana Makarava
Master's thesis
Channel Marketing Management for the Industrial Manufacturer
Channel Marketing Management for the Industrial Manufacturer
Abstract:
The Master thesis focuses on examining marketing channel management for the industrial manufacturer. The aim is to analyze how the manufacturer markets its products via distribution network and to suggest improvements, based on performed literature research and interviews with four distributors from Central and Eastern Europe. Areas such as channel performance, channel members' commitment and motivation …moreAbstract:
The Master thesis focuses on examining marketing channel management for the industrial manufacturer. The aim is to analyze how the manufacturer markets its products via distribution network and to suggest improvements, based on performed literature research and interviews with four distributors from Central and Eastern Europe. Areas such as channel performance, channel members' commitment and motivation …more
Language used: English
Date on which the thesis was submitted / produced: 14. 6. 2018
Identifier:
http://www.vse.cz/vskp/eid/75490
Thesis defence
- Date of defence: 28. 1. 2019
- Supervisor: Markéta Lhotáková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/75490
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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