Bc. Michaela Urbanová

Master's thesis

Strategické vedenie hotelu so zameraním na krízový management

Strategic management of hotel focusing on crisis management
Abstract:
The aim of this presented dissertation thesis is an analysis of the selected hotel in the capital city of Czech Republic hotel Hilton Prague. This thesis will be analyzing strategies of the hotel management and identify possible risks that could cause negative impact on the hotel Hilton Prague. This thesis is composed of theoretical and methodological, analytical and suggesting part. The objectives …more
Abstract:
Predmetom predloženej diplomovej práce je zistenie a zanalyzovanie stratégie vedenia hotela a určenie možných rizík, ktoré by mohli spôsobiť negatívny dopad na hotel. Cieľmi tejto diplomovej práce sú: 1. Vypracovať strategickú analýzu vybraného hotela Hilton Prague a na základe výsledkov navrhnúť vhodnú stratégiu. 2.Vypracovať analýzu rizík a následne určiť, ktoré riziká môžu ohroziť realizáciu cieľov …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 3. 5. 2017

Thesis defence

  • Date of defence: 12. 6. 2017
  • Supervisor: PhDr. Marek Merhaut, Ph.D.
  • Reader: doc. Mgr. Ing. Karel Chadt, CSc.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)