Možnosti využití tištěných funkčních vrstev při výrobě POP/POS materiálů

Bc. Jakub Hubička

Bachelor's thesis

Possibility of using of printed functional layers for POP/POS media

Abstract:

Tato zav.re.na prace pojednava o reklamnich materialech, umis.ovanych do obchod. za u.elem co nejefektivn.j.iho prodeje zbo.i. V teoreticke .asti je rozsahly vy.et designovych produkt. a material. pou.itych na jejich vyrobu, ktere se na marketingove scen. nachazeji. Materialy by m.ly byt navr.eny dle po.adavk. prodejc. tak, aby odpovidaly spravnym aspekt.m pro tvorbu produkt. (funkce, unikatnost, cena a atraktivnost). Hlavni .ast prace pojednava o r.znorodem povrchovem zu.lech.ovani reklamnich nastroj., ktere jsou ve sv.t. dnes u.ivane. Prace poukazuje i na dal.i technologicka .e.eni v podob. r.znych konstruk.nich prvk. a p.edev.im povrchovych uprav, ktere by mohly zakaznikovu pozornost k produkt.m lepe upoutat a zarove. byt inspira.nim podn.tem pro mnohe firmy.

Abstract:

This bachelor´s thesis deals with the promotional materials which are situated in the shops to promote sales of the products. Theoretical part of the text contains wide specification of design products, also materials used in the process of their fabrication, which can be found on the marketing scene. Materials should be designed according the sellers´ requests, they must correspond with the proper aspects of product output (functionality, splendidness, price and attractiveness). The main part of the thesis refers to the diverse surface improve of the promotional tools which are now worldwide used. The script points also at other technological solutions in the form of different design components, first of all the surface adjustment, which could be able to capture more effectively the consumer´s attention to the products. It could be at the same time the source of inspiration for many companies.

Keywords

POP/POS materiály, POP/POS produkty, funkční vrstvy

Language used: Czech

Date on which the thesis was submitted / produced: 24. 6. 2011

Thesis defence

• Date of defence: 30. 8. 2011
• Supervisor: Ing. Jan Vališ, Ph.D.

University of Pardubice

Faculty of Chemical Technology

Bachelor programme / field:
Graphic Arts and Printing Technology / Graphic Arts and Printing Technology