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Bc. Andrey Meledin

Bachelor's thesis

CRM implementation in banking

CRM implementation in banking
Abstract:
CRM Implementation to banking thesis is divided into two parts: theoretical and practical. Theoretical part gives general idea of CRM importance in today’s business and its interaction with banking systems as well as provides CRM definition. Theoretical part also allocates CRM benefits and explains implementation process in theory. Practical part shows that CRM implementation is possible and even can …more
Abstract:
CRM Implementation to banking thesis is divided into two parts: theoretical and practical. Theoretical part gives general idea of CRM importance in today’s business and its interaction with banking systems as well as provides CRM definition. Theoretical part also allocates CRM benefits and explains implementation process in theory. Practical part shows that CRM implementation is possible and even can …more
 

Keywords

CRM Implementation Salesforce Microsoft Dynamics Infusionsoft banking
 
Language used: English
Date on which the thesis was submitted / produced: 4. 5. 2015
Identifier: https://is.vsfs.cz/th/gm30o/

Thesis defence

  • Date of defence: 22. 6. 2015
  • Supervisor: Ing. Jan Rožek
  • Reader: Ing. Andrej Mazán, MBA

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