Influence of emotions while selecting the brand / Vliv emocí na zákazníka při volbě značky – Anton Lendiel
Anton Lendiel
Bachelor's thesis
Influence of emotions while selecting the brand / Vliv emocí na zákazníka při volbě značky
Influence of emotions while selecting the brand
Abstract:
The bachelor’s thesis is focused on understanding the emotional processes behind the brand choosing. The main target of the thesis is to find out how do customer emotions influence their choice while selecting the brand and why do people tend to select the brands with their emotions instead of cold-head facts. It is described and analysed in theoretical part the emotional marketing and definition of …moreAbstract:
The bachelor’s thesis is focused on understanding the emotional processes behind the brand choosing. The main target of the thesis is to find out how do customer emotions influence their choice while selecting the brand and why do people tend to select the brands with their emotions instead of cold-head facts. It is described and analysed in theoretical part the emotional marketing and definition of …more
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2023
Thesis defence
- Supervisor: Mgr. Ondřej Benda
- Reader: Leopold Tanner, MSc MBA
Citation record
ISO 690-compliant citation record:
LENDIEL, Anton. \textit{Influence of emotions while selecting the brand / Vliv emocí na zákazníka při volbě značky}. Online. Bachelor's thesis. Praha: Vysoká škola NEWTON, a.s., NEWTON University. 2023. Available from: https://theses.cz/id/7w0avj/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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