Analysis of Consumption and Consumers’ Behaviour

Bc. Eliška Šuráňová

Diplomová práce

Abstract:

The diploma thesis focuses on consumption of selected commodity - beef meat - and analyses its trend in the Czech Republic as well as suggests perspectives from consumer behaviour point of view. The theoretical part offers background and principles of consumer behaviour and consumption generally and introduces the beef meat as a commodity. The practical part of the thesis consists of two chapters. The introductory part is dedicated to the beef meat analysis with an emphasis on situation in the Czech Republic. In the following chapter of this thesis an econometric model is assembled based on the formulated determinants of beef meat consumption in the Czech Republic. Within the framework of the econometric model the parameters are calculated and consequently verified. Furthermore the interpretation of resulting values is performed followed by a model application including ex-ante and ex-post analysis.

Keywords

consumption, consumers' behaviour, supply, demand, beef meat, meat consumption, time series, time series analysis, econometric model

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 24. 3. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Lenka Rumánková, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / European Agrarian Diplomacy