Analysis of Consumption and Consumers’ Behaviour – Bc. Eliška Šuráňová
Bc. Eliška Šuráňová
Master's thesis
Analysis of Consumption and Consumers’ Behaviour
Abstract:
The diploma thesis focuses on consumption of selected commodity - beef meat - and analyses its trend in the Czech Republic as well as suggests perspectives from consumer behaviour point of view. The theoretical part offers background and principles of consumer behaviour and consumption generally and introduces the beef meat as a commodity. The practical part of the thesis consists of two chapters. …more
Language used: English
Date on which the thesis was submitted / produced: 24. 3. 2021
Thesis defence
- Supervisor: Ing. Lenka Rumánková, Ph.D.
Citation record
ISO 690-compliant citation record:
ŠURÁŇOVÁ, Eliška. \textit{Analysis of Consumption and Consumers’ Behaviour}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/7wm87y/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
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