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Bc. Ondřej Hanulík

Bachelor's thesis

Social Networks and its marketing potential for Small and Medium Enterprises

Social Networks and its marketing potential for Small and Medium Enterprises
Abstract:
Bachelor thesis "Social Networks and Their Potential marketing for small and medium enterprises deal with social networks and their integration into marketing practices. The aim of this paper is to examine current marketing capabilities of social networks and utilization for the company. The theoretical part describes the basic concept of social networks. It also describes the marketing mix in the …more
Abstract:
Bachelor thesis "Social Networks and Their Potential marketing for small and medium enterprises deal with social networks and their integration into marketing practices. The aim of this paper is to examine current marketing capabilities of social networks and utilization for the company. The theoretical part describes the basic concept of social networks. It also describes the marketing mix in the …more
 

Keywords

online marketing social networks Facebook enterprises advertising
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier: https://is.vsfs.cz/th/heg02/

Thesis defence

  • Date of defence: 11. 6. 2015
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Mgr. Pavel Kotyza

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