Place Branding, an application to Sardinia. What is the perception of the brand and what is the difference between internal and external stakeholders? – Gian Mario Battaglia
Gian Mario Battaglia
Master's thesis
Place Branding, an application to Sardinia. What is the perception of the brand and what is the difference between internal and external stakeholders?
Place Branding, an application to Sardinia. What is the perception of the brand and what is the difference between internal and external stakeholders?
Abstract:
This research aims at drawing an extensive literature review of Place Branding, focusing on the relationship between Place Identity and Place Branding, which results in participatory place branding. Then, applying previous studies about Place Brand Personality this study measures the perception that internal and external stakeholders have of Sardinia. A scale developed by Kim et. Al (2013) has been …moreAbstract:
This research aims at drawing an extensive literature review of Place Branding, focusing on the relationship between Place Identity and Place Branding, which results in participatory place branding. Then, applying previous studies about Place Brand Personality this study measures the perception that internal and external stakeholders have of Sardinia. A scale developed by Kim et. Al (2013) has been …more
Language used: English
Date on which the thesis was submitted / produced: 24. 8. 2022
Identifier:
https://vskp.vse.cz/eid/87979
Thesis defence
- Date of defence: 15. 9. 2022
- Supervisor: Markéta Dianová
- Reader: Jan Hanzlík
Citation record
ISO 690-compliant citation record:
BATTAGLIA, Gian Mario. \textit{Place Branding, an application to Sardinia. What is the perception of the brand and what is the difference between internal and external stakeholders?}. Online. Master's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/7x8fzu/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/87979
Vysoká škola ekonomická v Praze
Master programme:
Management
Theses on a related topic
-
Kvalita place brandingu v internetovém prostoru krajů ČR
Petr Těšík -
Place branding jako nástroj rozvoje cestovního ruchu v Královéhradeckém kraji
Lenka ŠOLCOVÁ -
Branding města Velvary
Jana Zimmermannová