Marketing Strategy of a Multinational Company for Emerging Markets of CIS States

Karel Bartes

Diplomová práce

Abstract:

The saturation of Western markets, strong and predatory competition, and the end of supranational state units, all these factors have contributed to eminent interest of multinational companies in the newly created markets of the Commonwealth of Independent States. For that reason, the thesis discusses marketing theories as well as a wide range of marketing strategies and tools tailored to local specific cosmetics markets based on executed situation analysis.

Keywords

cosmetics, emerging markets, CIS, marketing strategy, strategy, marketing

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 26. 11. 2007

Obhajoba závěrečné práce

• Obhajoba proběhla 28. 1. 2008
• Vedoucí: Jaroslav Halík
• Oponent: Martin Sedlacký

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Mezinárodní ekonomické vztahy / Mezinárodní obchod