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Ing. Maume Fabian

Master's thesis

ASIT applied to Blue Ocean

ASIT applied to Blue Ocean
Abstract:
Blue Ocean strategy is a difficult concept to apply in practice. The biggest problems among all are: How to find Blue Ocean ? How to structure the research for Blue Ocean? In this thesis we will investigate the possibility to combine BOS framework with the Advance Systemic Innovation Thinking (ASIT). The specific aims of this thesis are: To define an ideation process combining BOS framework with ASIT …more
 

Keywords

Blue Ocean Blue Ocean Strategy TRIZ Advanced Systemic Innovation Thinking ASIT Cheese retail
 
Language used: English
Date on which the thesis was submitted / produced: 4. 1. 2016
Identifier: https://is.muni.cz/th/w490r/

Thesis defence

  • Date of defence: 1. 2. 2016
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: doc. Ing. Radoslav Škapa, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management (Eng.)

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