Ing. Maume Fabian
Master's thesis
ASIT applied to Blue Ocean
ASIT applied to Blue Ocean
Abstract:
Blue Ocean strategy is a difficult concept to apply in practice. The biggest problems among all are: How to find Blue Ocean ? How to structure the research for Blue Ocean? In this thesis we will investigate the possibility to combine BOS framework with the Advance Systemic Innovation Thinking (ASIT). The specific aims of this thesis are: To define an ideation process combining BOS framework with ASIT …more
Language used: English
Date on which the thesis was submitted / produced: 4. 1. 2016
Identifier:
https://is.muni.cz/th/w490r/
Thesis defence
- Date of defence: 1. 2. 2016
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: doc. Ing. Radoslav Škapa, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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