Identification and evaluation of employer brand and branding tools of Amazon (Czech Republic) – Bc. Kryštof Waage
Bc. Kryštof Waage
Master's thesis
Identification and evaluation of employer brand and branding tools of Amazon (Czech Republic)
Abstract:
This Diploma Thesis is focused on identification and evaluation of Amazon's Employer Brand and its branding tools through a questionnaire delivered to the public and employees of Amazon Logistic Prague s.r.o. This diploma thesis is based on hypothesis that the Amazon employer brand in the Czech Republic is perceived as an innovative, international, fair employer with a great focus on its employees …more
Language used: English
Date on which the thesis was submitted / produced: 25. 3. 2019
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
WAAGE, Kryštof. \textit{Identification and evaluation of employer brand and branding tools of Amazon (Czech Republic)}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/81clao/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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