How Internet of Things changes business model of Microsoft OEM team – Jan Hruška
Jan Hruška
Master's thesis
How Internet of Things changes business model of Microsoft OEM team
How IOT changes business model of Microsoft
Abstract:
Hlavním cílem této práce je zjistit, jak vznikající technologický megatrend, Internet věcí, mění obchodní model Microsoft OEM týmu. OEM je plně závislé na prodeji licencí systému Windows; Trh s počítači však klesá a celá společnost Microsoft se přesouvá do nabídky cloudových služeb, zatímco je financována výnosy z OEM. Strategie toho, jak tým OEM zapadá do dlouhodobé strategie, nicméně chybí. Abychom …moreAbstract:
The main goal of this thesis is to discover how an emerging technological megatrend, the Internet of Things, changes the business model of the Microsoft OEM team. OEM business is fully dependent on sales of Windows licenses; however, the PC market is declining and whole Microsoft is shifting into offering of cloud services while being financed by the OEM revenues. Nevertheless, the strategy of how …more
Language used: English
Date on which the thesis was submitted / produced: 24. 1. 2017
Identifier:
http://www.vse.cz/vskp/eid/70504
Thesis defence
- Date of defence: 7. 6. 2017
- Supervisor: Michal Andera
- Reader: Jan Urbík
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/70504
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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