Bc. Karol Guláš, MBA

Master's thesis

Dynamics and trends of e-commerce in Czech Republic and Slovakia

Dynamics and trends of e-commerce in Czech Republic and Slovakia
Abstract:
Zámer tejto diplomovej práce je problematika intrenetového predaja a vplyv technológie na zmeny v predajnom procese uskutočnovanom online v posledných rokoch. Téma diplomovej práce sa predovšetkým zameriava na český a slovenský trh a na vývoj nových technológií a virtuálneho sveta. Hlavne sa zameriava na vplyv mobilných prístrojov, sociálnych sietí a virtualných platieb.
Abstract:
The aim of this thesis is to discuss the issue of e-commerce and the impact of information and communication technologies on the changes in the way the purchases have been provided in recent years. The topic is predominantly focused on the area of Czech and Slovak regional market, and its development considering the progression in new technologies and virtual space. Moreover, the influence of mobile …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2017

Thesis defence

  • Date of defence: 22. 6. 2017
  • Supervisor: Mgr. Jiří Amler
  • Reader: Ing. Andrej Mazán, MBA

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance & Master of Business Administration