Consumer perception of the dermo cosmetics brand in the Czech Republic, Slovakia, and Hungary: case study L´Oréal Vichy – Nikola Lomenčíková
Nikola Lomenčíková
Master's thesis
Consumer perception of the dermo cosmetics brand in the Czech Republic, Slovakia, and Hungary: case study L´Oréal Vichy
Consumer perception of the dermocosmetics brand in the Czech Republic, Slovakia, and Hungary: case study L´Oréal Vichy
Abstract:
The main objective of this presented Master’s thesis is to analyse and identify the consumer perception of the chosen dermocosmetics brand belonging to the portfolio of L’Oréal group among the consumers falling into the age group of 20-35, in the scope of three elected CEE countries, Czechia, Slovakia and Hungary. To achieve this, the review of the relevant literature along with the secondary and primary …moreAbstract:
The main objective of this presented Master’s thesis is to analyse and identify the consumer perception of the chosen dermocosmetics brand belonging to the portfolio of L’Oréal group among the consumers falling into the age group of 20-35, in the scope of three elected CEE countries, Czechia, Slovakia and Hungary. To achieve this, the review of the relevant literature along with the secondary and primary …more
Language used: English
Date on which the thesis was submitted / produced: 24. 8. 2022
Identifier:
https://vskp.vse.cz/eid/88002
Thesis defence
- Date of defence: 6. 10. 2022
- Supervisor: Martin Machek
- Reader: Martin Placek
Citation record
ISO 690-compliant citation record:
LOMENČÍKOVÁ, Nikola. \textit{Consumer perception of the dermo cosmetics brand in the Czech Republic, Slovakia, and Hungary: case study L´Oréal Vichy}. Online. Master's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/85rl70/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88002
Vysoká škola ekonomická v Praze
Master programme:
International Management
Theses on a related topic
-
Sharing economy: the effect of brand equity on purchasing intentions of young consumers
Yelyzaveta Strelbytska -
Consumer-Based Brand Equity and Purchase Intention towards Counterfeit Goods
Krizzia Mae Navarro -
The Impact of E-Commerce on the Brand Equity Concept for Luxury Fashion Brands
Štěpán Najman -
The Fiat Brand - Issues and Opportunities of FCA Brand Portfolio Management
Mattia Marmo -
Brand equity jako důležitý faktor v bankovnictví
Kseniia Malysheva -
Brand equity and brand perception
Karin Steinzová