Gionni Sessa
Master's thesis
Swiss Banks and their market entry in Brazil
Banks and their market entry strategy
Abstract:
In the global market in which many countries still struggle with the consequences of the financial crisis of 2008, many companies come to the conclusion that growth can be achieved through international marketing activities. This attitude poses big challenges to organization that want to enter the international arena, involving deciding which markets should be entered, how this should be done, through …moreAbstract:
In the global market in which many countries still struggle with the consequences of the financial crisis of 2008, many companies come to the conclusion that growth can be achieved through international marketing activities. This attitude poses big challenges to organization that want to enter the international arena, involving deciding which markets should be entered, how this should be done, through …more
Language used: English
Date on which the thesis was submitted / produced: 22. 1. 2013
Identifier:
http://www.vse.cz/vskp/eid/43591
Thesis defence
- Date of defence: 9. 9. 2014
- Supervisor: Petr Král
- Reader: Martin Machek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/43591
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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