Mgr. Michal Hovorka

Bachelor's thesis

Propagace vybraného regionu jako turistické destinace

Promotion of Selected Region asTourist Destination
Abstract:
Annotation Michal Hovorka, Publicity of choice region as tourist destination, Brno 2014 The thesis intorduces the theoretical knowledge about tourism and its promotion, about trends in tourism advertising and marketing and about tour and trip creation. The pratical part focuses on the production of promotional travel video and the tour itinerary around the Azores on the basis of the experience obtained …more
Abstract:
Anotácia, Michal Hovorka, Propagácia vybraného regiónu ako turistickej destinácie, Brno 2014. Práca sa zaoberá teoretickými poznatkami o cestovnom ruchu a jeho propagácii, o trendoch reklamy a marketingu v cestovnom ruchu a o samotnej tvorbe zájazdu. Praktickou časťou práce bolo vytvorenie cestopisného videa a zájazdu na Azorské ostrovy na základe vlastných skúseností, získaných návštevou tejto oblasti …more
 

Keywords

propagácia zájazd Azorské ostrovy video-propagácia anketa propagation tour
 
Language used: Slovak
Date on which the thesis was submitted / produced: 28. 4. 2014
Identifier: https://is.muni.cz/th/cuw7l/

Thesis defence

  • Date of defence: 11. 6. 2014
  • Supervisor: Mgr. Renáta Vychodilová
  • Reader: PaedDr. Hana Vrtělová

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studií
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Masaryk University

Faculty of Sports Studies

Bachelor programme / field:
Physical Education and Sport / Management in Sport

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