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Mgr. et Mgr. Veronika Marková

Bachelor's thesis

Typológia vzťahov umenia a reklamy

The typology of the relations of art and advertising
Abstract:
The thesis is focused on different types of relations between art and advertising. It defines and analyzes the four basic models: the art against advertising, advertising in art, art in advertising and advertising of art that still remain subject to a breakdown. For eachtype refers to essential characteristics, specific features and problematic issues. The theoretical knowledge is then applied onthe …more
Abstract:
Bakalárska práca je zameraná na rôzne typy vzťahov medzi umením a reklamou. Definuje a analyzuje štyri základné modely: umenie proti reklame, reklama v umení, umenie v reklame a reklama umenia, ktoré ešte ďalej podliehajú podrobnejšiemu členeniu. Pri každom type poukazuje na podstatné znaky, špecifické vlastnosti a problematické otázky. Získané teoretické poznatky následne aplikuje a predstavuje na …more
 

Keywords

art advertising relations between art and advertising culture jamming sponzoring of art
 
Language used: Slovak
Date on which the thesis was submitted / produced: 28. 5. 2012
Identifier: https://is.muni.cz/th/vlubk/

Thesis defence

  • Date of defence: 18. 6. 2012
  • Supervisor: Mgr. Viktor Pantůček, Ph.D.
  • Reader: Mgr. Zuzana Jayasundera

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Bachelor programme / field:
General Theory and History of Arts and Culture / Theory of Interactive Media

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