Economic evaluation of online and offline marketing for a selected telecommunication company in Kazakhstan – Bc. Mariya Klimova
Bc. Mariya Klimova
Master's thesis
Economic evaluation of online and offline marketing for a selected telecommunication company in Kazakhstan
Abstract:
This Diploma thesis is focused on the evaluation and analysis of online and offline marketing in a field of telecommunication services in Kazakhstan. This work let the reader to get the basic knowledge online and offline marketing. Diploma thesis is divided into theoretical and practical parts. The first part begins from the basic knowledge about online and traditional marketing, their instruments …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2017
Thesis defence
- Supervisor: Ing. Petr Procházka, MSc Ph.D.
Citation record
ISO 690-compliant citation record:
KLIMOVA, Mariya. \textit{Economic evaluation of online and offline marketing for a selected telecommunication company in Kazakhstan}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/89h4un/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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