Business plan of Meomatxu Sports - Fuels for your passion

Thai Duong Nguyen

Bachelor's thesis

Abstract:

The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports.

Abstract:

The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports.

Keywords

Sport retail industry, Competitive price, Sports goods, Personalize products, Vietnamese brand

Keywords

Sport retail industry, Competitive price, Sport goods, Vietnamese brand, Personalize product

Language used: English

Date on which the thesis was submitted / produced: 15. 5. 2024

Thesis defence

• Date of defence: 18. 6. 2024
• Supervisor: Aleš Kubíček
• Reader: Karel Pernica

Vysoká škola ekonomická v Praze

Bachelor programme:
Bachelor of Business Administration