Business plan of Meomatxu Sports - Fuels for your passion

Thai Duong Nguyen

Bakalářská práce

Anotace:

The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports.

Abstract:

The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports.

Klíčová slova

Sport retail industry, Competitive price, Sports goods, Personalize products, Vietnamese brand

Keywords

Sport retail industry, Competitive price, Sport goods, Vietnamese brand, Personalize product

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 5. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 18. 6. 2024
• Vedoucí: Aleš Kubíček
• Oponent: Karel Pernica

Vysoká škola ekonomická v Praze

Bakalářský studijní program:
Bachelor of Business Administration