Tereza Prachařová
Bachelor's thesis
Marketing a management v pohřebnictví
Marketing and management in funeral services
Abstract:
Tato bakalářské práce se primárně zaobírá možnostmi marketingu v pohřebním průmyslu. Vysvětluje základní marketingové pojmy a jejich prolínání s pohřebnictvím. Pomůže vysvětlit historii v tomto oboru i v pohřbíváním jako takovém. Vysvětluje úskalí inzerce v této sféře podnikatelské činnosti a objasňuje její problematiku. Za pomoci rozhovoru s majitelem pohřební služby se dostaneme hlouběji k detailům …moreAbstract:
This bachelor’s thesis is focused on options of marketing in funeral industry. It explains fundamental marketing terms and their intertwining with funeral homes. It helps to explain the history in this business and even in burial. It explains the pitfalls of advertising in this industry and clarifies their issues. An interview with a business owner of a funeral home helps to draw us into this topic …more
Language used: Czech
Date on which the thesis was submitted / produced: 21. 4. 2023
Thesis defence
- Date of defence: 12. 6. 2023
- Supervisor: Ing. David Štěpán
- Reader: Jan Chromý, Ph.D.
Citation record
ISO 690-compliant citation record:
PRACHAŘOVÁ, Tereza. \textit{Marketing a~management v~pohřebnictví}. Online. Bachelor's thesis. Praha: Vysoká škola kreativní komunikace, s.r.o., University of Creative Communication. 2023. Available from: https://theses.cz/id/8b71ei/.
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme / specializace:
Creative Marketing and Communication / Management in Creative Industries
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